Here I have researched the font "Lucida Sans". Due to our film being a horror we wanted to make sure we followed the conventions of the titles to allow people to recognise our genre. Our title would be displayed in capital letters like a lot of horrors to allow it to be bold. As well as this in horror films such as Taken 3 the letters are displayed slightly apart which makes the title stand out more. I then incorporated this title choosing a light grey colour and black background. This is successful in following codes and conventions of the genre as the silver/grey colour allows a sharp edge against the black ground and is still very traditional.
This font appealed to me due to the fact our genre being based on a horror. This is due to the thinner writing compared to the title above with thick and bold writing which has created more of an eerie and mysterious atmosphere, as well as being bold which is successful for that dramatic feel. The perfect mixture of these two makes it much more effective if displayed in our trailer.
Finally, this thin writing gives off a more mysterious and sinister look. This still contrasts with our trailer due to it being full of enigmas and cliff hangers therefore a more mysterious and eerie title can be effective.
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