Target Audience for Romance

Target Audience for Romance

Age - The age that romantic films are mainly directed at tend to be 13-70 or even older in certain cases, such as a middle aged woman who is lonely and can relate. This could be because of the lighthearted nature of this genre and the fact that these films experience the prince charming, heartbreak scenario.

Gender- Romantic films are mostly aimed at women/teenage girls. This is due to the soppy cliches involved and stereotypical views that love films would make boys want to be sick. Young teenage girls are a very popular audience due to them wanting to grow up so fast and weirdly wanting to experience this prince charming situation, but understand that their hearts may have to get broken a few times before they meet the right one. Girls can relate to this genre more as they show more emotion and have more interests in light-hearted films like this that make them cry. They could also be influenced by friends, for example a big group of girls crying over love films with ice cream at a sleepover actually happens!

Interests - I find that the mains interests in romance film is the emotions you feel. It is 100% a roller coaster of feelings. This is due to typically two young lovers who are made for each other are somehow kept apart because of certain obstacles, e.g. class, differences, parents. However, at the end there is mostly a happy ending which makes the audience feel satisfied with the film and gives them hope that love is true. Also there are many types of romance such as comedy romance, proper romance, thriller romance and those romantic films that make you cry for hours.



As you can see the main audience of this film is people aged from 45+ as 33% watched this movie. This could connote ad link with what I said about age, so them being single woman who need some sort of reassurance to find love. However, 15-44 was still a popular audience. Any age under this wasn't a popular audience, this is because the film was a 12+ limited the range.

The most popular gender is women, 67% leaving the male with 33%. This 33% could be due to the girlfriends bringing their boyfriends a long for a romantic date.

Codes, conventions and cliches of a Romance

Codes and conventions of an romance genre: 

• Aimed at female audience as they can relate more and express emotions 
• 12 – 15 certificate to maximise the audience 
• A typical romance genre would include sexuality, status, gender and relationships. 
• Narrative: falling in love, dating, kissing 
• Often a voiceover is used to introduce the love theme 
• Main characters are introduced – attractive female and male 
• The setting is normally in an urban environment, a beach, a school etc, places where a chance encounter would happen. 
• When a romance film opens, it is likely that much of the setting will be shown to the audience from the use of establishing shots and wide shots showing characters and much of the setting and area behind them. 

Cliches:

• Boy meets girl, boy loses girl, boy finds girl 
• Female lead ends up with wrong boy 
• Prince Charming exists - unrealistic features 
• Bride/groom get ditched at altar 
• Pushy but lovable mother 
• Male lead has a best friend that is a lovable slob 
• Misfortunes can bring people together e.g. car crashes, sudden divorce 
• Major scene at airport or taxicab where boy realises he loves the girl and tries not to lose her 
• Faithful sidekick who secretly worships the male lead from afar 
• The fat, mouthy but supportive girlfriend

Target Audience for Horrors

Target Audience for Horrors

Age – The general age for an audience watching horror movies would be around 15-25.During the younger ages both girls and boys want to experiment new things and different emotions. The audience can relate to the characters in the film and in most horror movies when something bad is about to happen the camera views what the character is seeing putting the audience in the characters shoes.  This gives the character and the audience a better relationship making the audience enjoy the film more.

Gender – Mostly males would watch horror movies as they seek thrill and want some excitement in their life. It gives them a sense of rush. The conventions of a horror would attract males more for example horrors can be quite gruesome and violent which males particular enjoy watching more than females. However, this could be stereotypical.

Interests – There are a few reasons why people are interested to watch horrors. For example it could be new and exciting for a group of friends sitting around watching their first horror movie. It is creates a better mood and can be extremely fun. They are also seen as good conversation starters and if you feel comfortable in a relationship usually coupes go and watch them.

The main audience for this movie is 15-24. This is at a high 69%. A lot of this percentage would be made up of teenagers that want a scare. In horrors you generally go in a big group of friends compared to a romance or action where you could go by yourself of with a partner. The main gender who watched this film was females at 54%. However, they are still quite close together with the male at 46%. This is quite unusual for the females to be more popular but it could be due to them going in such big groups. The percentages may be close together as a lot of people watch horrors as a couple so the girl can snuggle up to the boy when she gets frightened and the boy can be there to comfort her.

Codes, conventions and cliches of a Horror

Codes and conventions of a horror genre 

• Young teenagers 
• Possessed children 
• Imaginary friends 
• Dark rooms 
• Extensive use of close up, Point of view shots, Low angle shots 
• Dominant representation of gender: Male villain, The Female Victim 
• Clear binary opposition’s e.g. good v evil 
• Use of low key lighting 
• Old cheap houses with a basement 

Cliches 

• Stabs in the back by the bitter rivals 
• Heavily accented Russians and Serbs 
• Sword or spear will rip through a mans chest 
• Bad guys never attack in tandem 
• Leaps away from explosions 
• Deadly machine gun fire

Target Audience for Action

Target Audience for Action

Age – The general age for people watching action movies are 15 – 40. Most male teenagers love a good adrenaline burst. So watching a movie filled with action would appeal to them as it creates excitement and it is stereotypically what boys like. Action genre could then continue into adulthood as they are still males and find action interesting as it is like their childhood in a film, this is why it reaches the 40+ zone.

Gender –I think it is fairly obvious that males are mostly interested in action movies as males find them more appealing while females find romance more appealing. This links with being stereotypical. It is usual for men to be drawn to ‘violent’ films and they enjoy the conventions such as fighting, explosions and would find all the weapons ‘cool’. Males can also relate to the characters more as the characters are male and they like to put themselves in the character shoes. As girls all wanted to be like a barbie, boys wanted to have super powers.

Interests - There are many reasons why people go to see action. They are one of the most popular genres. It is full of flavour and something is constantly happening making sure the audience doesn’t get bored. Uses and gratifications could come into it so the idea of escapism from reality and to entertain. It just fulfills your need of this adrenaline rushing through your body that people can desire.



From this you can understand the main audience for this film, in this case it is 15-24 at 36%. But ages above this are still popular. This is because teenagers and young adults enjoy that rush actions give you. The majority of the audience are males at 62% leaving the females with 38%. The females could have came along with their boyfriends or siblings such as older brothers.

Codes, conventions and cliches of a Action

Codes and conventions of an action genre

• 12/15 certificate: maximising youth audiences
• Often hybridised with Sci Fi/Adventure/Romance
•  Major Hollywood studio produced and distributed
•  High production values including CGI
• Fast paced editing
• Predictable chain of events – cause and effect
• Dramatic non-diegetic sound

Cliches

• More narrative action codes - enigma codes - puzzles 
• Clear binary oppositions – good versus evil 
• Star Marketing: Audience identification/expectations (Cruise/Pitt/Willis/Thurman/Jolie/Stallone/Craig/ SchwarzeneggeDi Caprio 
• Romantic sub-plot, humorous dialogue 
•  Relationships with new technology (youth audiences) 
•  Use of close up