Target Audience for Romance

Target Audience for Romance

Age - The age that romantic films are mainly directed at tend to be 13-70 or even older in certain cases, such as a middle aged woman who is lonely and can relate. This could be because of the lighthearted nature of this genre and the fact that these films experience the prince charming, heartbreak scenario.

Gender- Romantic films are mostly aimed at women/teenage girls. This is due to the soppy cliches involved and stereotypical views that love films would make boys want to be sick. Young teenage girls are a very popular audience due to them wanting to grow up so fast and weirdly wanting to experience this prince charming situation, but understand that their hearts may have to get broken a few times before they meet the right one. Girls can relate to this genre more as they show more emotion and have more interests in light-hearted films like this that make them cry. They could also be influenced by friends, for example a big group of girls crying over love films with ice cream at a sleepover actually happens!

Interests - I find that the mains interests in romance film is the emotions you feel. It is 100% a roller coaster of feelings. This is due to typically two young lovers who are made for each other are somehow kept apart because of certain obstacles, e.g. class, differences, parents. However, at the end there is mostly a happy ending which makes the audience feel satisfied with the film and gives them hope that love is true. Also there are many types of romance such as comedy romance, proper romance, thriller romance and those romantic films that make you cry for hours.



As you can see the main audience of this film is people aged from 45+ as 33% watched this movie. This could connote ad link with what I said about age, so them being single woman who need some sort of reassurance to find love. However, 15-44 was still a popular audience. Any age under this wasn't a popular audience, this is because the film was a 12+ limited the range.

The most popular gender is women, 67% leaving the male with 33%. This 33% could be due to the girlfriends bringing their boyfriends a long for a romantic date.