Film Poster

Perfume

The poster is immediately imposing by the different contrast of colours. The background contains the colours of black, grey and white. These colours are dull and reflect death and evil. This then gives off an ominous atmosphere. However, the red petals which are used as part of the female’s body are the main feature on this poster. Not only does it give the poster colour but as red is a very emotionally intense colour the way it is used in this poster is crucial. For example, in this poster the emotion it gives off is sadness and loneliness. As an audience we feel this due to the women’s facial expression, the way she looks to the side connotes she can’t face the truth however, it gives off that effect that this film will contain passion, love and desire. This is mainly by using a female as they are known to be more delicate and the way that this female is positioned makes her look fragile. However, we then also get a twist to this poster as the red can connote blood and danger and as we take our eyes to the next engaging thing on the poster, the tag line we see “the story of a murderer” therefore the audience are curious to what the movie is going to be about. Will it be both desire and death? If so this thriller is the one you want to watch. The way petals are positioned along the back of her body is effective as they separate the further they get up, looking like they are flowing away adds an elegant touch this poster and attracts a female target audience. Petals and flowers are normally used in romances where they represent happiness and light so therefore them being used for this genre to makes the audience feel curious and expect a twist for the movie. The female audience would also expect romance and love to be incorporated this movie. For example, the may infer a heartbroken girl. The way we go from dark around the border into light adds the attention of the main feature of the poster, the girl as the light shines around her making the audience draw attention closer to her characterises. The way this female is positioned makes her look more like art standing out her beauty which makes her even more intriguing.

The title is effective as it looks sharp and the light grey is engaging due to it being illuminating. The colour grey connotes mystery, which is successful for the poster as we are shown there is a murder involved so this film will be all about mysteries. The light grey gives off the feminine touch as dark greys are more masculine which is successful at aiming towards their target audience. Its adds light to the poster however is an unemotional colour therefore this being used with red again gives that difference between happiness/light and sadness and loneliness. The actual name of the title ‘perfume’ is intriguing and suits the genre. For example, it can infer that they are going to sniff the murderer out and find them. It also continues to attract the target audience as perfume is a feminine product. It can also mean the sweetness of something which links in with the roses, this makes the women come across much more sweet and victimised. The gap in the female’s body can connote the mystery of the murder, for example that gap won’t be filled until the murderer is found. We then have “Coming Soon” at the bottom in bigger font than the characters. This is effective as it implies to the audience to be aware for the release date and gives them warning for when it will be coming out.

At the top we have “based on the bestselling novel” This is efficacious as it may attract recent fans who like the authors books and as well as this shows him to be successful for him to achieve this award making more people vulnerable to buying this bestselling authors book.