The colour pink is displayed all over this magazine, suggesting the target audience is girls and maybe a younger audience. The different blends of pink are successful as it makes this magazine super girly and cute. The hot pink at the top which says “Glamour” is in the largest and boldest font displayed at the top of the magazine, this is where the audience’s eyes will be drawn to. This is successful as above it we have the strapline, this has a white background and the same colour pink to stand out, blending in with the rest of the magazine. It says “Britain’s number 1 magazine” this is successful at selling the product as it telling us it is the best which the audience will want.
We then have the celebrity which is the unique selling point of this magazine dressed in similar colours as the magazine such a red and white keeping that girly touch. She is using direct address staring at the audience which would engage the audience even more and may feel like this magazine was made for them. Seeing a long shot of her whole body allows her to show off what she is wearing which is effective as this is fashion magazine. The light pink background allows the writing displayed around the centre piece (Frankie). The writing is displayed in black as well as pink and changes in size and boldness. However, it keeps the same font throughout which is successful as they don’t want the magazine to look amateur and random. On the left hand side we then have the most popular topics such as private information into Frankie’s life, this attracts not only the target audience of Glamour magazines but this Saturdays star Frankie fans. The black adds a different colour and mood to the poster, for example it can connote the less girly side to this magazine but is mainly used to add extra colour to the poster as black is a powerful colour attracting the audience which is the main purpose.
Those girly topics shown in the cover lines such as “the heart-breaking truth” is effective as it involves love and relationships which the female audience may relate to and sympathise with. It also acts as a confident booster as females will realise it even happens to celebrities, suggesting they are not alone in this situation. Below this we then have the full stops after ‘hottest’ ‘summer’ ‘ever’. This is effective as it allows the audience to pause after each word making it much more dramatic! Below in black we then move onto the topic about boys “653 scorching boys” the attributive adjective ‘scorching’ appeals to the typical audience who enjoy seeing topless boys with six packs, again increasing popularity of the magazine with the variety. On the right hand side of the cover we have the successful advertising of the magazine as we can win a fashion internship, get thousands of freebies ad never have to pay full price for anything again. This is successful as it will definitely make more people want to buy the magazine due to the imperatives telling us that we can do these amazing things for free with no catches and no costs. We have some punctuation of exclamation marks which creates excitement to the fact of the amazing offers that only females can dream of!
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