This magazine stands out due to the colours used. For example in this magazine the colours that stand out are burgundy, this is effective as it known as quite a feminine colour. This is displayed in the masthead allowing it to stand out against the light background, this links with Emma Watson’s lips which is a bold and glossy burgundy lipstick. This is successful as it looks seductive standing out from her pale skin; it is what the audience will be drawn to after looking at the masthead. The reason why this is so efficacious is because Emma Watson is a unique selling point here. For example, she is known from Harry Potter and has developed to become popular strong independent women that females may look up to. Therefore, having her covering the whole magazine and the magazine being aimed at females it results in a win win situation. We then see the matching colours with the jewellery she is wearing and her name which is advertised. The jewellery makes her look wealthy and works well with her glowing and dewy face. Her name is shown in large font to show that she is an important feature to this magazine and to make sure the audience knows who it is. We have the direct address enticing the audience to look directly back into her eyes. This can result in the audience reading the rest of the magazine cover and become a potential buyer which is the purpose. Her pale and glowing skin contrasts with the light fair background, making the magazine looks soft and professional. We can see with her arm up against this material it reflects the burgundy jewellery adding more colour to the magazine. The fur at the top adds a feminine touch which is successful as the target audience is females.
We have the white banner displayed across the V of Vogue, this tells information that can interest the target audience who regularly read this information and advertises the product father.
We then move onto the cover lines, the main cover line is on the right hand side of the cover. “Must-have fall looks”. As an audience we know this as out of all the cover lines it is displayed in the largest font and using black allows it to really stand out from the light background. Again, this magazine is giving advice on female fashion which they do each season. The reason why this is the main cover line is because it is a fashion magazine and a majority of the consumer based audience will read this magazine to keep up with the top trends. However, we understand that the left hand side of the cover needs to have enticing topics as the audience will read from left to right. This is successful as it shows the most glamorous parties of extremely famous celebrities that this target audience will be very familiar with and fans of such as J.Lo, Beyonce, and Rihanna. Using the right celebrities will intrigue to right target audience therefore to use these famous music artists is successful in drawing in population of older teenagers who look up to these celebrities as role models. They are also displayed in bold capital letters to stand out to the audience and represent the importance.
No comments:
Post a Comment