Film Poster

The Last Song

The film poster is easily identified as a romance, this is because of the photographs, scenery and colours used. This is successful when advertising a film as you want it to appeal to the right target audience who will enjoy it and be satisfied from a move like this. In this case it would mainly be females aged from 14-37. It can be used to entertain, escape reality and just a film to cry to.

In this poster we have close ups of the characters face, we have Miley facing towards the camera but looking away; even know she is not giving direct address we are still drawn into her facial expression. For example this is a romance yet she looks miserable, adding enigmas for the audience. This is intriguing and adds curiosity as a romance should be full of happiness and love. Her bold and clear image can imply she is the main character and has most prevalence in the movie, this is compared to the attractive boy (drawing in the attention of the target audience) further in the background faded. As well as this he is also faced backwards, where we just see the side of his face; he maintains the same facial expression as Miley. By only seeing half of his face adds mystery to this young good looking boy; the poster overall follows the codes and conventions of a young attractive couple. By their facial expressions and the space between them we can connote that they face many problems throughout their journey of a relationship. However, we are then shown at the bottom half of the poster the characters hugging. This can imply the more romantic and happy side of their relationship. The background of the beach is successful to use for this romance genre as us girls have watched many romance movies and we know the beach is a great place to set it, this is due to us creating an image of the warm sand between our toes and expanding our creativity of a couple kissing in the sea, as well as this is just creates a beautiful scenery. In the image of this poster the waves create a calming and settling atmosphere, with the sun setting reflecting onto the sand giving off that warm feeling that soothes the audience looking at the photo. The orange tones used in this poster helps create and set again a warm feeling. Orange connotes joy and happiness and due to the high visibility of this colour it is eye catching therefore, successful to use in this poster.

The title ‘The Last Song’ is displayed in big bold writing with the colour white standing out from the typical background. The title always adds curiosity to what the film is going to be about which is intriguing and can give an idea to what the film/plot of the film will be about. We then have the date at the bottom of the poster, again in bold writing to stand out. This is effective because it allows the audience to see the release date clearly meaning more people may go and view the film. This is because if the release date was not put on then people may forget about keeping up with the movie to find out in the future when it is going to be released decreasing popularity of the film. In black writing (so not as bright and eye catching) however, still standing out from the background we have “From the Author of The Notebook and A Walk to Remember” Displaying this at the top of the poster is effective as it can target the audience who have previously watched these movies and aims to a specific audience. As well as this these 2 films are well known and popular, so by this film being from the same author of these 2 fantastic romance movies it will attract a wider audience to watch this film, not only the specific target audience who have previously watched them.