National Treasure
This poster engages the audience straight away and lets them know the genre of the film by the colours, actors displayed in the centre of the poster showing that they are main characters and are the focus of the poster. However, Nicolas Cage is located on the left, as an audience we read from left to right therefore we see him first, he is also positioned higher than the female staring down at her while she glances up, connoting that he is the most important and dominant character. The boy and girl characters can imply that there is going to be a romance in this movie therefore this action genre can appeal to women as well as men widening the target audience. Nicolas Cage has a map on his back which implies that he will be going on an adventure and the female will be tagging along, again playing a less important role.
We then have the illumi background; the dark orange/black at the bottom is effective as it allows the poster to create the mood of danger linking in with the bright orange which looks like fire. As well as this being eye catching to the audience it shows that this action/adventure is going to be packed with intense action such as fights, traps and mysteries. The background also helps the characters to stand out. We can see Nicolas Cage is wearing a suit implying that he is high skilled and professional.
We then have the title of the film displayed at the bottom of the poster. This is engaging as it is big and bold and stands out from the dark background; the title is placed on a pyramid image which is effective as it is constantly reminding you all the adventure that we are going to see in this movie. Underneath we then have the release date in white, again standing out from the black. It is successful to place it below the title as it is what we will look at straight after. This is important on a poster as it tells the audience when the film will be coming out which can increase the amount of people that go and watch it. Below we then have the conventional red colour of the action against a dark background saying “the greatest adventure history as ever revealed” this then finally completely gives away the genre of the movie. The superlative ‘greatest’ is successful as the adjective implies that there is no adventure film better than this one enticing the audience. This links with the lexis ‘history’ implying this is not just the greatest film in the country at the moment but in the whole world.
Nicolas Cages name is displayed at the top of the poster and isn’t that much smaller than the title. This is successful as Nicolas Cage is a well-known actor that is usually shown in adventure/action films therefore having him in this movie is a unique selling point. Therefore you want to make this feature recognised so having it in white standing out from the bright orange background is a successful technique for this poster.
We then have the illumi background; the dark orange/black at the bottom is effective as it allows the poster to create the mood of danger linking in with the bright orange which looks like fire. As well as this being eye catching to the audience it shows that this action/adventure is going to be packed with intense action such as fights, traps and mysteries. The background also helps the characters to stand out. We can see Nicolas Cage is wearing a suit implying that he is high skilled and professional.
We then have the title of the film displayed at the bottom of the poster. This is engaging as it is big and bold and stands out from the dark background; the title is placed on a pyramid image which is effective as it is constantly reminding you all the adventure that we are going to see in this movie. Underneath we then have the release date in white, again standing out from the black. It is successful to place it below the title as it is what we will look at straight after. This is important on a poster as it tells the audience when the film will be coming out which can increase the amount of people that go and watch it. Below we then have the conventional red colour of the action against a dark background saying “the greatest adventure history as ever revealed” this then finally completely gives away the genre of the movie. The superlative ‘greatest’ is successful as the adjective implies that there is no adventure film better than this one enticing the audience. This links with the lexis ‘history’ implying this is not just the greatest film in the country at the moment but in the whole world.
Nicolas Cages name is displayed at the top of the poster and isn’t that much smaller than the title. This is successful as Nicolas Cage is a well-known actor that is usually shown in adventure/action films therefore having him in this movie is a unique selling point. Therefore you want to make this feature recognised so having it in white standing out from the bright orange background is a successful technique for this poster.
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