I am interested in making a marketing campaign for a film in the horror genre. Horror trailers traditionally follow the cliches of where there is a victim and antagonist. I believe our group can achieve this successfully due to our experience last year where I applied this into my opening analysis for my horror genre. This gave me an insight in what type of shots I will need to use. In horror trailers................. Horror genres have to be dramatic to have that suspense and tension, I believe this can be successful by having fast up paced editing, gradual build up of non-diegetic sound and shots that fade in and out of black which have become very conventional for horror trailers to use. As well as this a main eye catching feature for a film with thriller/action is a logo, for example Batman's is a Bat and Spiders mans is a web therefore I would like to incorporate this for our trailer to make it look more advanced and professional. Due to creating a successful horror opening two minutes last year I knew I really enjoyed this type of genre and I wanted to incorporate that mysterious and eerier atmosphere therefore by making it a thriller I can do this but still do something completely different,
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