This magazine is successful at selling it to the target audience. For example, we have the masthead in the left corner of the poster, displayed in larger font standing out from the rest. However, we have Joseph who is displayed in the centre of a magazine shown in a medium shot covering part of Q. This can infer that the audience doesn’t need to see the whole masthead due the popularity and well-known brand. The colours of the masthead are effective as it colour coordinates with the cover lines. This gives off a more professional look of the cover and can connote it is aimed at an older target audience. Joseph in the middle is dressed in a smart suit inferring that this magazine is sophisticated as well as professional as he looks like a business man going to work. His direct address engages the audience which helps stimulate interaction with each individual reader. His grey suit contrasts with the colour Q of what we can see in the title making us look from the tile and back to him.
Below the masthead we have his name in the second largest and boldest writing, which can appeal to not only the popular audience of the magazine but fans of Joseph. From these factors we can also imply that it’s not just aimed at an older audience but also males. The white background helps all the writing stand out and again gives it that simple and mature appearance.
Opposite the logo we are shown the main cover line. It directs the audience to a page in this magazine to give advice for the ‘best’ clothes that the audience will ‘need this fall’. Again, similar to when the female magazine gives advice about wardrobe changes every season. The attributive adjective ‘best’ will appeal to the target audience and help sell the magazine even more as males may want to look like Joseph and they can do this just by buying the magazine and going to page 32. The commanding word ‘need’ is effective as it is telling the audience instead of asking.
The cover lines contains punctuation such as exclamation marks, this is efficacious as it adds that thrill to the magazine and excitement for the audience such as “lick it up!” making the topic more intriguing and the audience wanting to find out more.
Below the masthead we have his name in the second largest and boldest writing, which can appeal to not only the popular audience of the magazine but fans of Joseph. From these factors we can also imply that it’s not just aimed at an older audience but also males. The white background helps all the writing stand out and again gives it that simple and mature appearance.
Opposite the logo we are shown the main cover line. It directs the audience to a page in this magazine to give advice for the ‘best’ clothes that the audience will ‘need this fall’. Again, similar to when the female magazine gives advice about wardrobe changes every season. The attributive adjective ‘best’ will appeal to the target audience and help sell the magazine even more as males may want to look like Joseph and they can do this just by buying the magazine and going to page 32. The commanding word ‘need’ is effective as it is telling the audience instead of asking.
The cover lines contains punctuation such as exclamation marks, this is efficacious as it adds that thrill to the magazine and excitement for the audience such as “lick it up!” making the topic more intriguing and the audience wanting to find out more.
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