Friday 21 August 2015

Codes, conventions and cliches of a Action

Codes and conventions of an action genre

  • 12/15 certificate: maximising youth audiences
  • Often hybridised with Sci Fi/Adventure/Romance
  •  Major Hollywood studio produced and distributed
  •  High production values including CGI
  • Fast paced editing
  • Predictable chain of events – cause and effect
  • Dramatic non-diegetic sound

Cliches

  • More narrative action codes - enigma codes - puzzles 
  • Clear binary oppositions – good versus evil 
  • Star Marketing: Audience identification/expectations (Cruise/Pitt/Willis/Thurman/Jolie/Stallone/Craig/ SchwarzeneggeDi Caprio 
  • Romantic sub-plot, humorous dialogue 
  •  Relationships with new technology (youth audiences) 
  •  Use of close up 

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