Target Audience for Action

Target Audience for Action

Age – The general age for people watching action movies are 15 – 40. Most male teenagers love a good adrenaline burst. So watching a movie filled with action would appeal to them as it creates excitement and it is stereotypically what boys like. Action genre could then continue into adulthood as they are still males and find action interesting as it is like their childhood in a film, this is why it reaches the 40+ zone.

Gender –I think it is fairly obvious that males are mostly interested in action movies as males find them more appealing while females find romance more appealing. This links with being stereotypical. It is usual for men to be drawn to ‘violent’ films and they enjoy the conventions such as fighting, explosions and would find all the weapons ‘cool’. Males can also relate to the characters more as the characters are male and they like to put themselves in the character shoes. As girls all wanted to be like a barbie, boys wanted to have super powers.

Interests - There are many reasons why people go to see action. They are one of the most popular genres. It is full of flavour and something is constantly happening making sure the audience doesn’t get bored. Uses and gratifications could come into it so the idea of escapism from reality and to entertain. It just fulfills your need of this adrenaline rushing through your body that people can desire.



From this you can understand the main audience for this film, in this case it is 15-24 at 36%. But ages above this are still popular. This is because teenagers and young adults enjoy that rush actions give you. The majority of the audience are males at 62% leaving the females with 38%. The females could have came along with their boyfriends or siblings such as older brothers.