Audience

Who would be the audience for your media product?

Due to our film having an age certificate of 15, this set us a good idea that our target audience would range for the 15 to younger adults such as 22. After doing research of the demographics for the majority of horror movies we found that this age category was the most appropriate for our trailer. This is successful as allowing our target audience to be 15 allows a wider range which could potentially increase profits. The typical ratio to watch our trailer would mainly be girls, this could be represented in the female cast, relating about a troubled girl. Therefore,many females could relate to this character and find this as a coping mechanism to escape from their own lives. Although, the percentage of males watching horror movies can still represent huge interest in this genre, but this could just be because males and females are more likely to attend a date to the cinema to watch a movie, stereotypically for the female to cuddle up to the boy. As we found out from our survey our target audience enjoy horrors that create a mystery as their favourite TV programme Sherlock Holmes, we uncovered the meaning of this and it was proven they found the mystery in the programme engaging, getting them excited to watch next weeks episode. Our target audience listen to quite a lot of pop music, in the charts, to keep up with the trends in day to day society.This allows them to have something in common and mingle as a friendship group providing a topic for conversation. We tried to create this mysterious effect in our trailer by having a secretive villain out to get this young girl, where hes face in never exposed throughout the whole trailer, only as man with a black figure. This young age category tend to shop again in the most trendy places such as River Island, Misguided, Topman where it allows them to go out and interact and enables them to become a fashionable idol whether it is only in the environment of school or work.