In the first frame we used a panning shot of the location in the garden. This was effective as it allowed the audience to understand the difference between her lives before and after she grew up, giving in depth prevalence on the young victim allowing the audience to therefore feel sympathy for her. However, as it is a horror the non-diegetic music added over the top created an eerie atmosphere, representing that even though everything does look normal it doesn’t mean it is. Which could create suspense following the conventions of a horror genre. The lighting of the surrounding is quite dim and the autumn season represents cold and darkness. This again is ominous which adds to the genre of our trailer.
This links with the second frame which is a close up of a man’s hand playing the piano. This was used as a special effect as the non-diegetic sound was placed over it and we fitted it within the time scale of his fingers allowing it to be efficacious s and make it look like he was playing this eerie piece. This was a successful prop used as pianos can connote sadness e.g. when played at funerals. Therefore, it allowed our audience to know what emotion to feel and when. These two frames are calming, emphasising the build up to the climax which is effective as the audience would be on the edge of their seat.
The third frame introduces the victim as a young girl. She is portrayed as playful and innocent with a close up of her smiling and laughing around the table. This shows her family to be a neutral and normal middle class family, at this point. Then the fact she is dressed in her school uniform, looking very natural which emphasises her vulnerability and helps create that atmosphere of everyday life. This is effective as it enables the audience to potentially relate to the trailer which could increase popularity.
In the fourth frame we used match on action. This is a skilled shot as is effective due to it being the trailer look more advanced, rather than just following the characters around. Through this process we had to trim each shot to make it look seamless in our trailer. This medium shot is effective as again we see the happy home environment, which soon disappears. The fact that when the young girl sits down in the centre, with both the parent immediately standing up to argue could connote she has no protection or support, again allowing the audience t feel sorry for her. The effect of this is that we can see why in later life she has no contacts to report back to and nowhere to go.
In the fifth frame we are shown a low angle shot of the flat that the young girl has moved into. The effect of having a long shot of this shows the rural area and shows an immediate contrast to where she used to live before. This also helps to create the atmosphere that something is about to happen as the music immediately juxtaposes from calm but tense music to just upbeat music telling the audience something bad is about to happen. The rural area expresses the vulnerability of her as something bad is more likely to happen is a lonely detached house compared the a middle class street.
This then links with the sixth frame, where we see a man, dressed in all black with his hood up. The fact he is wearing black connotes danger and allows the audience to understand clearly that he is the protagonist. Again in this shot we used match on action just to emphasise the protagonist showing him in the shot for longer. This is an effective shot as I begins to tell the story of the trailer. The fact his hood is up and we are never introduced to his face creates mystery and enigmas. I sit somebody in the past? Who is it? This is effective as the enigma will make the audience want to watch the film which is the purpose of the trailer.
In the seventh shot we are actually shown the protagonist and the victim in the same shot. Here the victim letting her hair down ready for the bath, with the door slightly open and the protagonist subtly walking past. This is effective as it creates real tension for the audience. This also represents how easy it is to unknowingly knowing somebody Is in your home, making the audience feel uncomfortable to what will happen next. The girl is shown in high key lighting, still showing her prevalence and the fact that she is harmless compared to the protagonist shown in the dark which connotes evil. Having a male protagonist and a female victim follows the conventions of a genre as this is commonly shown in horrors and men are known to be more dangerous compared to females who are always portrayed as innocent and less powerful.
Then finally as the music increases to its climax and the audience are aware that the protagonist is in the house but don’t know when he is going to attack we are introduced to a medium shot of a hand with a black glove over. The glove is effective as it allows the audience to think what he is going to do to her. Kill her? Kidnap her? It also adds to the mystery of the protagonist. The fact he has grabbed her at the most unaware time (her reaching in for clothing) allows the audience to jump as they did not expect that it was going to happen then compared to the other times where there was an easy possibility. This is effective as it makes our trailer unpredictable which many people enjoy in the horror genre.
Finally our last frame which is the ninth is our title. The fact of having our title at the very end means the audience have to watch the whole trailer to see what it is called. As well as this the audience are more likely to remember the name of the trailer compared to if it was introduced at the beginning, before understanding the story. This is effective as it could increase our viewers when it is released. Although modern trailers follow the conventions of white writing on a black background, we decided to use silver which had a gradient allowing it to be lighter at the bottom. This is effective as it made the final product look sharper and the white at the bottom adds a glow making it look eye catching, as it still stands out from the black background. The text we used was Felix Titling as it was really bold which we wanted top again make it stand out. The title was coped and rotated upside down and then faded. This was successful as it created a shadowed look which made our trailer look more skilled but also was different compared to just having it in the centre of the screen alone.
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