Action - Audio

Skyfall

Magazine Cover

We have the masthead which obviously is always displayed in the largest and boldest font. The Vogue masthead changes colours but it always displayed at the top of the cover in the same font covering the whole magazine width ways. This is successful as it makes the magazine recognisable to not only the consumer base but other people who may be interested.

This magazine stands out due to the colours used. For example in this magazine the colours that stand out are burgundy, this is effective as it known as quite a feminine colour. This is displayed in the masthead allowing it to stand out against the light background, this links with Emma Watson’s lips which is a bold and glossy burgundy lipstick. This is successful as it looks seductive standing out from her pale skin; it is what the audience will be drawn to after looking at the masthead. The reason why this is so efficacious is because Emma Watson is a unique selling point here. For example, she is known from Harry Potter and has developed to become popular strong independent women that females may look up to. Therefore, having her covering the whole magazine and the magazine being aimed at females it results in a win win situation. We then see the matching colours with the jewellery she is wearing and her name which is advertised. The jewellery makes her look wealthy and works well with her glowing and dewy face. Her name is shown in large font to show that she is an important feature to this magazine and to make sure the audience knows who it is. We have the direct address enticing the audience to look directly back into her eyes. This can result in the audience reading the rest of the magazine cover and become a potential buyer which is the purpose. Her pale and glowing skin contrasts with the light fair background, making the magazine looks soft and professional. We can see with her arm up against this material it reflects the burgundy jewellery adding more colour to the magazine. The fur at the top adds a feminine touch which is successful as the target audience is females.

We have the white banner displayed across the V of Vogue, this tells information that can interest the target audience who regularly read this information and advertises the product father.

We then move onto the cover lines, the main cover line is on the right hand side of the cover. “Must-have fall looks”. As an audience we know this as out of all the cover lines it is displayed in the largest font and using black allows it to really stand out from the light background. Again, this magazine is giving advice on female fashion which they do each season. The reason why this is the main cover line is because it is a fashion magazine and a majority of the consumer based audience will read this magazine to keep up with the top trends. However, we understand that the left hand side of the cover needs to have enticing topics as the audience will read from left to right. This is successful as it shows the most glamorous parties of extremely famous celebrities that this target audience will be very familiar with and fans of such as J.Lo, Beyonce, and Rihanna. Using the right celebrities will intrigue to right target audience therefore to use these famous music artists is successful in drawing in population of older teenagers who look up to these celebrities as role models. They are also displayed in bold capital letters to stand out to the audience and represent the importance.

Magazine Cover

Magazine Cover

This magazine is successful at selling it to the target audience. For example, we have the masthead in the left corner of the poster, displayed in larger font standing out from the rest. However, we have Joseph who is displayed in the centre of a magazine shown in a medium shot covering part of Q. This can infer that the audience doesn’t need to see the whole masthead due the popularity and well-known brand. The colours of the masthead are effective as it colour coordinates with the cover lines. This gives off a more professional look of the cover and can connote it is aimed at an older target audience. Joseph in the middle is dressed in a smart suit inferring that this magazine is sophisticated as well as professional as he looks like a business man going to work. His direct address engages the audience which helps stimulate interaction with each individual reader. His grey suit contrasts with the colour Q of what we can see in the title making us look from the tile and back to him.

Below the masthead we have his name in the second largest and boldest writing, which can appeal to not only the popular audience of the magazine but fans of Joseph. From these factors we can also imply that it’s not just aimed at an older audience but also males. The white background helps all the writing stand out and again gives it that simple and mature appearance.

Opposite the logo we are shown the main cover line. It directs the audience to a page in this magazine to give advice for the ‘best’ clothes that the audience will ‘need this fall’. Again, similar to when the female magazine gives advice about wardrobe changes every season. The attributive adjective ‘best’ will appeal to the target audience and help sell the magazine even more as males may want to look like Joseph and they can do this just by buying the magazine and going to page 32. The commanding word ‘need’ is effective as it is telling the audience instead of asking.

The cover lines contains punctuation such as exclamation marks, this is efficacious as it adds that thrill to the magazine and excitement for the audience such as “lick it up!” making the topic more intriguing and the audience wanting to find out more.

Magazine Cover

The colour pink is displayed all over this magazine, suggesting the target audience is girls and maybe a younger audience. The different blends of pink are successful as it makes this magazine super girly and cute. The hot pink at the top which says “Glamour” is in the largest and boldest font displayed at the top of the magazine, this is where the audience’s eyes will be drawn to. This is successful as above it we have the strapline, this has a white background and the same colour pink to stand out, blending in with the rest of the magazine. It says “Britain’s number 1 magazine” this is successful at selling the product as it telling us it is the best which the audience will want.

We then have the celebrity which is the unique selling point of this magazine dressed in similar colours as the magazine such a red and white keeping that girly touch. She is using direct address staring at the audience which would engage the audience even more and may feel like this magazine was made for them. Seeing a long shot of her whole body allows her to show off what she is wearing which is effective as this is fashion magazine. The light pink background allows the writing displayed around the centre piece (Frankie). The writing is displayed in black as well as pink and changes in size and boldness. However, it keeps the same font throughout which is successful as they don’t want the magazine to look amateur and random. On the left hand side we then have the most popular topics such as private information into Frankie’s life, this attracts not only the target audience of Glamour magazines but this Saturdays star Frankie fans. The black adds a different colour and mood to the poster, for example it can connote the less girly side to this magazine but is mainly used to add extra colour to the poster as black is a powerful colour attracting the audience which is the main purpose.

Those girly topics shown in the cover lines such as “the heart-breaking truth” is effective as it involves love and relationships which the female audience may relate to and sympathise with. It also acts as a confident booster as females will realise it even happens to celebrities, suggesting they are not alone in this situation. Below this we then have the full stops after ‘hottest’ ‘summer’ ‘ever’. This is effective as it allows the audience to pause after each word making it much more dramatic! Below in black we then move onto the topic about boys “653 scorching boys” the attributive adjective ‘scorching’ appeals to the typical audience who enjoy seeing topless boys with six packs, again increasing popularity of the magazine with the variety. On the right hand side of the cover we have the successful advertising of the magazine as we can win a fashion internship, get thousands of freebies ad never have to pay full price for anything again. This is successful as it will definitely make more people want to buy the magazine due to the imperatives telling us that we can do these amazing things for free with no catches and no costs. We have some punctuation of exclamation marks which creates excitement to the fact of the amazing offers that only females can dream of!

Magazine Cover

This magazine would appeal to women aged from 18+. We know this by the type of articles that they speak about such as advertising girls’ clothing and talking about perfect hair styles. We can also infer this due to a young model advertising this magazine relating to the target audience.

This magazine draws the audience’s attention in straight away due to many reasons. For example, the unique selling point of this cover is the celebrity Kristen Stewart. Therefore having her cover the whole cover is successful in grabbing the audience’s attention. She is also displayed over the masthead of magazine ‘Vogue’. This is actually successful as we know that Vogue is an extremely popular magazine that has many viewers therefore we don’t actually need to see the whole word displayed at the top as we can determine what the magazine is just by the first and last letter. However, this is still displayed at the top covering the whole magazine width ways. The larger and bolder font helps it stand out from the rest of the cover.

We then have the light white background which actually blends in with Kirsten Stewarts top and makes her face and blue eyes which are engaging with the audience stand out, her direct address allows the audience to feel like this magazine was made for them. We have her in the centre of the poster again so she has that attention while the cover lines are positioned around her. We range through black, red and white writing on the poster. These colours are quite plain and simple therefore make the cover look professional as they all blend well and can also infer it is aimed at an older target audience. On the left hand side we have what looks like the more important part of information. We can infer this due to it being on the left hand side of the magazine as an a audience we alternate from the left to the right wen we read, we expect the left hand side to draw us in to allow us to want to buy the magazine. This is shown in this magazine with the second largest front being the number ‘50’. The large font draws us in and makes the front cover stand out even more. The ’50 classic looks for spring’ will intrigue the target audience to buy this magazine as many females will look for vogue magazines for guidance for what to wear every season, as vogue will not disappoint! Below in black we have attributive adjectives such as “timeless coat” and “irresistible prices”. This is effective as it will make more people want to buy the magazine for this amazing coat that is worth being advertised on the front cover. On the opposite in white we then had the rhetorical question “perfect hair at what risk?” this shows that the magazine is willing to give professional help to the target audience who want that perfect hair like Kristen Stewart.

We can connote the red infers the most important topics such as vogue, Kristen Stewart and the main topic of the magazine is all displayed in red. The reason Kristen’s name is bolder and shown in red is because red is a powerful colour and stands out from the light background, as the white isn’t so clear inferring it’s not as important and even though the black is clear it still isn’t in a large or bold font suggesting it’s not as important as the red.

Film Poster

National Treasure

This poster engages the audience straight away and lets them know the genre of the film by the colours, actors displayed in the centre of the poster showing that they are main characters and are the focus of the poster. However, Nicolas Cage is located on the left, as an audience we read from left to right therefore we see him first, he is also positioned higher than the female staring down at her while she glances up, connoting that he is the most important and dominant character. The boy and girl characters can imply that there is going to be a romance in this movie therefore this action genre can appeal to women as well as men widening the target audience. Nicolas Cage has a map on his back which implies that he will be going on an adventure and the female will be tagging along, again playing a less important role.

We then have the illumi background; the dark orange/black at the bottom is effective as it allows the poster to create the mood of danger linking in with the bright orange which looks like fire. As well as this being eye catching to the audience it shows that this action/adventure is going to be packed with intense action such as fights, traps and mysteries. The background also helps the characters to stand out. We can see Nicolas Cage is wearing a suit implying that he is high skilled and professional.

We then have the title of the film displayed at the bottom of the poster. This is engaging as it is big and bold and stands out from the dark background; the title is placed on a pyramid image which is effective as it is constantly reminding you all the adventure that we are going to see in this movie. Underneath we then have the release date in white, again standing out from the black. It is successful to place it below the title as it is what we will look at straight after. This is important on a poster as it tells the audience when the film will be coming out which can increase the amount of people that go and watch it. Below we then have the conventional red colour of the action against a dark background saying “the greatest adventure history as ever revealed” this then finally completely gives away the genre of the movie. The superlative ‘greatest’ is successful as the adjective implies that there is no adventure film better than this one enticing the audience. This links with the lexis ‘history’ implying this is not just the greatest film in the country at the moment but in the whole world.

Nicolas Cages name is displayed at the top of the poster and isn’t that much smaller than the title. This is successful as Nicolas Cage is a well-known actor that is usually shown in adventure/action films therefore having him in this movie is a unique selling point. Therefore you want to make this feature recognised so having it in white standing out from the bright orange background is a successful technique for this poster.