Monday 28 September 2015

Magazine Cover

We have the masthead which obviously is always displayed in the largest and boldest font. The Vogue masthead changes colours but it always displayed at the top of the cover in the same font covering the whole magazine width ways. This is successful as it makes the magazine recognisable to not only the consumer base but other people who may be interested.

This magazine stands out due to the colours used. For example in this magazine the colours that stand out are burgundy, this is effective as it known as quite a feminine colour. This is displayed in the masthead allowing it to stand out against the light background, this links with Emma Watson’s lips which is a bold and glossy burgundy lipstick. This is successful as it looks seductive standing out from her pale skin; it is what the audience will be drawn to after looking at the masthead. The reason why this is so efficacious is because Emma Watson is a unique selling point here. For example, she is known from Harry Potter and has developed to become popular strong independent women that females may look up to. Therefore, having her covering the whole magazine and the magazine being aimed at females it results in a win win situation. We then see the matching colours with the jewellery she is wearing and her name which is advertised. The jewellery makes her look wealthy and works well with her glowing and dewy face. Her name is shown in large font to show that she is an important feature to this magazine and to make sure the audience knows who it is. We have the direct address enticing the audience to look directly back into her eyes. This can result in the audience reading the rest of the magazine cover and become a potential buyer which is the purpose. Her pale and glowing skin contrasts with the light fair background, making the magazine looks soft and professional. We can see with her arm up against this material it reflects the burgundy jewellery adding more colour to the magazine. The fur at the top adds a feminine touch which is successful as the target audience is females.

We have the white banner displayed across the V of Vogue, this tells information that can interest the target audience who regularly read this information and advertises the product father.

We then move onto the cover lines, the main cover line is on the right hand side of the cover. “Must-have fall looks”. As an audience we know this as out of all the cover lines it is displayed in the largest font and using black allows it to really stand out from the light background. Again, this magazine is giving advice on female fashion which they do each season. The reason why this is the main cover line is because it is a fashion magazine and a majority of the consumer based audience will read this magazine to keep up with the top trends. However, we understand that the left hand side of the cover needs to have enticing topics as the audience will read from left to right. This is successful as it shows the most glamorous parties of extremely famous celebrities that this target audience will be very familiar with and fans of such as J.Lo, Beyonce, and Rihanna. Using the right celebrities will intrigue to right target audience therefore to use these famous music artists is successful in drawing in population of older teenagers who look up to these celebrities as role models. They are also displayed in bold capital letters to stand out to the audience and represent the importance.

Magazine Cover


Sunday 27 September 2015

Magazine Cover

This magazine is successful at selling it to the target audience. For example, we have the masthead in the left corner of the poster, displayed in larger font standing out from the rest. However, we have Joseph who is displayed in the centre of a magazine shown in a medium shot covering part of Q. This can infer that the audience doesn’t need to see the whole masthead due the popularity and well-known brand. The colours of the masthead are effective as it colour coordinates with the cover lines. This gives off a more professional look of the cover and can connote it is aimed at an older target audience. Joseph in the middle is dressed in a smart suit inferring that this magazine is sophisticated as well as professional as he looks like a business man going to work. His direct address engages the audience which helps stimulate interaction with each individual reader. His grey suit contrasts with the colour Q of what we can see in the title making us look from the tile and back to him.

Below the masthead we have his name in the second largest and boldest writing, which can appeal to not only the popular audience of the magazine but fans of Joseph. From these factors we can also imply that it’s not just aimed at an older audience but also males. The white background helps all the writing stand out and again gives it that simple and mature appearance.

Opposite the logo we are shown the main cover line. It directs the audience to a page in this magazine to give advice for the ‘best’ clothes that the audience will ‘need this fall’. Again, similar to when the female magazine gives advice about wardrobe changes every season. The attributive adjective ‘best’ will appeal to the target audience and help sell the magazine even more as males may want to look like Joseph and they can do this just by buying the magazine and going to page 32. The commanding word ‘need’ is effective as it is telling the audience instead of asking.

The cover lines contains punctuation such as exclamation marks, this is efficacious as it adds that thrill to the magazine and excitement for the audience such as “lick it up!” making the topic more intriguing and the audience wanting to find out more.

Friday 25 September 2015

Magazine Cover

The colour pink is displayed all over this magazine, suggesting the target audience is girls and maybe a younger audience. The different blends of pink are successful as it makes this magazine super girly and cute. The hot pink at the top which says “Glamour” is in the largest and boldest font displayed at the top of the magazine, this is where the audience’s eyes will be drawn to. This is successful as above it we have the strapline, this has a white background and the same colour pink to stand out, blending in with the rest of the magazine. It says “Britain’s number 1 magazine” this is successful at selling the product as it telling us it is the best which the audience will want.

We then have the celebrity which is the unique selling point of this magazine dressed in similar colours as the magazine such a red and white keeping that girly touch. She is using direct address staring at the audience which would engage the audience even more and may feel like this magazine was made for them. Seeing a long shot of her whole body allows her to show off what she is wearing which is effective as this is fashion magazine. The light pink background allows the writing displayed around the centre piece (Frankie). The writing is displayed in black as well as pink and changes in size and boldness. However, it keeps the same font throughout which is successful as they don’t want the magazine to look amateur and random. On the left hand side we then have the most popular topics such as private information into Frankie’s life, this attracts not only the target audience of Glamour magazines but this Saturdays star Frankie fans. The black adds a different colour and mood to the poster, for example it can connote the less girly side to this magazine but is mainly used to add extra colour to the poster as black is a powerful colour attracting the audience which is the main purpose.

Those girly topics shown in the cover lines such as “the heart-breaking truth” is effective as it involves love and relationships which the female audience may relate to and sympathise with. It also acts as a confident booster as females will realise it even happens to celebrities, suggesting they are not alone in this situation. Below this we then have the full stops after ‘hottest’ ‘summer’ ‘ever’. This is effective as it allows the audience to pause after each word making it much more dramatic! Below in black we then move onto the topic about boys “653 scorching boys” the attributive adjective ‘scorching’ appeals to the typical audience who enjoy seeing topless boys with six packs, again increasing popularity of the magazine with the variety. On the right hand side of the cover we have the successful advertising of the magazine as we can win a fashion internship, get thousands of freebies ad never have to pay full price for anything again. This is successful as it will definitely make more people want to buy the magazine due to the imperatives telling us that we can do these amazing things for free with no catches and no costs. We have some punctuation of exclamation marks which creates excitement to the fact of the amazing offers that only females can dream of!

Magazine Cover

This magazine would appeal to women aged from 18+. We know this by the type of articles that they speak about such as advertising girls’ clothing and talking about perfect hair styles. We can also infer this due to a young model advertising this magazine relating to the target audience.

This magazine draws the audience’s attention in straight away due to many reasons. For example, the unique selling point of this cover is the celebrity Kristen Stewart. Therefore having her cover the whole cover is successful in grabbing the audience’s attention. She is also displayed over the masthead of magazine ‘Vogue’. This is actually successful as we know that Vogue is an extremely popular magazine that has many viewers therefore we don’t actually need to see the whole word displayed at the top as we can determine what the magazine is just by the first and last letter. However, this is still displayed at the top covering the whole magazine width ways. The larger and bolder font helps it stand out from the rest of the cover.

We then have the light white background which actually blends in with Kirsten Stewarts top and makes her face and blue eyes which are engaging with the audience stand out, her direct address allows the audience to feel like this magazine was made for them. We have her in the centre of the poster again so she has that attention while the cover lines are positioned around her. We range through black, red and white writing on the poster. These colours are quite plain and simple therefore make the cover look professional as they all blend well and can also infer it is aimed at an older target audience. On the left hand side we have what looks like the more important part of information. We can infer this due to it being on the left hand side of the magazine as an a audience we alternate from the left to the right wen we read, we expect the left hand side to draw us in to allow us to want to buy the magazine. This is shown in this magazine with the second largest front being the number ‘50’. The large font draws us in and makes the front cover stand out even more. The ’50 classic looks for spring’ will intrigue the target audience to buy this magazine as many females will look for vogue magazines for guidance for what to wear every season, as vogue will not disappoint! Below in black we have attributive adjectives such as “timeless coat” and “irresistible prices”. This is effective as it will make more people want to buy the magazine for this amazing coat that is worth being advertised on the front cover. On the opposite in white we then had the rhetorical question “perfect hair at what risk?” this shows that the magazine is willing to give professional help to the target audience who want that perfect hair like Kristen Stewart.

We can connote the red infers the most important topics such as vogue, Kristen Stewart and the main topic of the magazine is all displayed in red. The reason Kristen’s name is bolder and shown in red is because red is a powerful colour and stands out from the light background, as the white isn’t so clear inferring it’s not as important and even though the black is clear it still isn’t in a large or bold font suggesting it’s not as important as the red.

Friday 18 September 2015

Film Poster

National Treasure

This poster engages the audience straight away and lets them know the genre of the film by the colours, actors displayed in the centre of the poster showing that they are main characters and are the focus of the poster. However, Nicolas Cage is located on the left, as an audience we read from left to right therefore we see him first, he is also positioned higher than the female staring down at her while she glances up, connoting that he is the most important and dominant character. The boy and girl characters can imply that there is going to be a romance in this movie therefore this action genre can appeal to women as well as men widening the target audience. Nicolas Cage has a map on his back which implies that he will be going on an adventure and the female will be tagging along, again playing a less important role.

We then have the illumi background; the dark orange/black at the bottom is effective as it allows the poster to create the mood of danger linking in with the bright orange which looks like fire. As well as this being eye catching to the audience it shows that this action/adventure is going to be packed with intense action such as fights, traps and mysteries. The background also helps the characters to stand out. We can see Nicolas Cage is wearing a suit implying that he is high skilled and professional.

We then have the title of the film displayed at the bottom of the poster. This is engaging as it is big and bold and stands out from the dark background; the title is placed on a pyramid image which is effective as it is constantly reminding you all the adventure that we are going to see in this movie. Underneath we then have the release date in white, again standing out from the black. It is successful to place it below the title as it is what we will look at straight after. This is important on a poster as it tells the audience when the film will be coming out which can increase the amount of people that go and watch it. Below we then have the conventional red colour of the action against a dark background saying “the greatest adventure history as ever revealed” this then finally completely gives away the genre of the movie. The superlative ‘greatest’ is successful as the adjective implies that there is no adventure film better than this one enticing the audience. This links with the lexis ‘history’ implying this is not just the greatest film in the country at the moment but in the whole world.

Nicolas Cages name is displayed at the top of the poster and isn’t that much smaller than the title. This is successful as Nicolas Cage is a well-known actor that is usually shown in adventure/action films therefore having him in this movie is a unique selling point. Therefore you want to make this feature recognised so having it in white standing out from the bright orange background is a successful technique for this poster. 

Thursday 17 September 2015

Film Poster

Les Miserables

The girl nearly covers the whole photo, implying that she is a main character in this movie and allowing the audience just to focus on her in the foreground. Her deep blue enhanced eyes draw in the audience’s attention; eyes are a successful feature to entice the audience as it is very persuading towards the audience’s feelings. For example, her eyes which the editor has clearly enhanced to have that effect, connotes sadness but also creates that atmosphere of softness and courage. We get that sense of courage and determination by the direct address of the young character staring straight at us. This is effective as it would engage the audience making them feel like this girl is trying to tell them something. Our eyes then adjust to the whole of her face where we can tell by her facial expression that she is in misery and has had a lot of pain in her life. The audience may also be intrigued by the age of this girl as she looks very young and fragile. As well as this we can tell that she experienced a very struggling and challenging journey as she has dirt on her face, implying she does not have the facilities to wash which can relate to the theme of this film which was meant to be back in the war times.

The poster is slightly shadowed on the right side of her face; this can connote the darker times in her life whereas the gradient of the colour gets lighter can connote the positivity in her life. The way her hair is formed blowing over her face adds an eerie atmosphere and creates mystery. The black on the right hand side can connote death and danger and in general the dark gloomy colours helps set the tone of sadness and misery but also makes the young girl stand out with the light shining on her from the left angle. This is when enigmas would be added, who is she? What role does she play?

We then have the title ‘Les Miserable’ which is displayed big and bold in gold writing. The colour gold is effective when used in this poster as it stands out from the dark background as well as this the gold connotes success and triumph. And as we look at this poster we can imply that this film will be successful as Gold gives off that rich effect and makes it seem that this film will be high quality. As well as this the triumph links in as we have the slogan ‘fight, dream, hope, love’. This is successful as the single words creates a bigger emphasis affecting how the audience feel. These words can relate to being triumphal as it suggests you should be determined in life to succeed your goals. It is quite motivating to read and can suggest again that this film is going to be powerful and emotional therefore aimed towards a female audience. This can also be due to the word ‘love’ as females enjoy a romance in the movie. We then move on to the top of the poster which some of the actors names are displayed. Anne Hathaway is an actress in this movie therefore having her name on the poster is a unique selling point for the movie as it will widen the target audience by having Anne Hathaway fans as well as a musical genre fan base. We also have the other 3 which are recognised actors which will increase the popularity of the movie even more. At the bottom we have the release date which s successful they have on the poster as it tells the audience when to come and watch the movie. The fact I is released on Christmas day implies that it could be a film to go and see with your family as Christmas day is a day to spend with their families. It is a successful date to release the film as families will go and see it instead of staying indoors all day.

Monday 14 September 2015

Film Poster

The Last Song

The film poster is easily identified as a romance, this is because of the photographs, scenery and colours used. This is successful when advertising a film as you want it to appeal to the right target audience who will enjoy it and be satisfied from a move like this. In this case it would mainly be females aged from 14-37. It can be used to entertain, escape reality and just a film to cry to.

In this poster we have close ups of the characters face, we have Miley facing towards the camera but looking away; even know she is not giving direct address we are still drawn into her facial expression. For example this is a romance yet she looks miserable, adding enigmas for the audience. This is intriguing and adds curiosity as a romance should be full of happiness and love. Her bold and clear image can imply she is the main character and has most prevalence in the movie, this is compared to the attractive boy (drawing in the attention of the target audience) further in the background faded. As well as this he is also faced backwards, where we just see the side of his face; he maintains the same facial expression as Miley. By only seeing half of his face adds mystery to this young good looking boy; the poster overall follows the codes and conventions of a young attractive couple. By their facial expressions and the space between them we can connote that they face many problems throughout their journey of a relationship. However, we are then shown at the bottom half of the poster the characters hugging. This can imply the more romantic and happy side of their relationship. The background of the beach is successful to use for this romance genre as us girls have watched many romance movies and we know the beach is a great place to set it, this is due to us creating an image of the warm sand between our toes and expanding our creativity of a couple kissing in the sea, as well as this is just creates a beautiful scenery. In the image of this poster the waves create a calming and settling atmosphere, with the sun setting reflecting onto the sand giving off that warm feeling that soothes the audience looking at the photo. The orange tones used in this poster helps create and set again a warm feeling. Orange connotes joy and happiness and due to the high visibility of this colour it is eye catching therefore, successful to use in this poster.

The title ‘The Last Song’ is displayed in big bold writing with the colour white standing out from the typical background. The title always adds curiosity to what the film is going to be about which is intriguing and can give an idea to what the film/plot of the film will be about. We then have the date at the bottom of the poster, again in bold writing to stand out. This is effective because it allows the audience to see the release date clearly meaning more people may go and view the film. This is because if the release date was not put on then people may forget about keeping up with the movie to find out in the future when it is going to be released decreasing popularity of the film. In black writing (so not as bright and eye catching) however, still standing out from the background we have “From the Author of The Notebook and A Walk to Remember” Displaying this at the top of the poster is effective as it can target the audience who have previously watched these movies and aims to a specific audience. As well as this these 2 films are well known and popular, so by this film being from the same author of these 2 fantastic romance movies it will attract a wider audience to watch this film, not only the specific target audience who have previously watched them.

Film Poster

The Dark Knight

Jumping into the main feature of this poster which is the logo of the bat on fire on the building is very effective as the background contains dark gloomy colours such as blue and black. These colours could reflect the mood of the film for example black and dark colours are used to connote death and danger. This may make the audience more aware that is in an action genre compared to a romance which would use bright feminine colours as the dark blue and black will attract a male demographic which is successful. Therefore this fire stands out making the poster eye catching which is one of the main aims for a poster. The black starting off at the bottom and gradually getting lighter as we move up the poster is effective as it provides that gradient of colour which posters need. This poster is quite simple, not overpowering anything and making the dominant character which is batman stand out. The dark background helps the traditional white writing stand out on the poster, for example the title shown in the largest and boldest font will stand out the most. This is effective as the poster wants the audience to remember this film to then watch it. This is why the date is shown in a bold large font as it is important for the audience to remember and know the release date of the film so they can go see it in the cinema. Behind the title we have a deeper blue of the bat; again this symbol is frequently shown to remind people of this logo making it well known. The bright blue shining off around the bat adds that light to the poster which is appealing.

The simple poster is effective as batman is already a popular well known film with a recognisable logo therefore using their advantages of this they have taken these features to enhance and stand out to not only attract fans but to attract other audiences. Batman is shown from a low angle representing him as the most powerful and almost showing him as half the size of this tall building. His clenched fists represent that he is ready to fight and shows his strength. And even know we aren’t shown a close up of his face the fact he is looking down to the audience as we stare up to him it shows he is determined and engages the audience again even more without the poster having direct address.

The slogan “welcome to a world without rules” piques the audience’s interest and makes the plot seem intriguing. This can be due to the inviting lexis of ‘welcome’ drawing in the audience and making them feel like this poster was made for them. The catchy slogans are attention grabbing and a world without any rules implies there are no limits to how far this film will go, making people want to watch it. It also helps to set the tone of the mood for example, with the colours and background it makes us feel inferior and gives off quite a dark and eerie atmosphere.

Finally, the characters names which are shown in white to stand out from the background are effective in attracting a wider target audience. They put the characters names there to remind the audience of the big pop stars that are starring this film. As well as this if somebody likes that actor they may be more prone to watching the film widening the target audience and making the film more popular. For example here we have Michael Caine and Morgan Freeman, two extremely famous actors that are known for action genres therefore if the actors are good the film must be.

Friday 11 September 2015

Film Poster

Perfume

The poster is immediately imposing by the different contrast of colours. The background contains the colours of black, grey and white. These colours are dull and reflect death and evil. This then gives off an ominous atmosphere. However, the red petals which are used as part of the female’s body are the main feature on this poster. Not only does it give the poster colour but as red is a very emotionally intense colour the way it is used in this poster is crucial. For example, in this poster the emotion it gives off is sadness and loneliness. As an audience we feel this due to the women’s facial expression, the way she looks to the side connotes she can’t face the truth however, it gives off that effect that this film will contain passion, love and desire. This is mainly by using a female as they are known to be more delicate and the way that this female is positioned makes her look fragile. However, we then also get a twist to this poster as the red can connote blood and danger and as we take our eyes to the next engaging thing on the poster, the tag line we see “the story of a murderer” therefore the audience are curious to what the movie is going to be about. Will it be both desire and death? If so this thriller is the one you want to watch. The way petals are positioned along the back of her body is effective as they separate the further they get up, looking like they are flowing away adds an elegant touch this poster and attracts a female target audience. Petals and flowers are normally used in romances where they represent happiness and light so therefore them being used for this genre to makes the audience feel curious and expect a twist for the movie. The female audience would also expect romance and love to be incorporated this movie. For example, the may infer a heartbroken girl. The way we go from dark around the border into light adds the attention of the main feature of the poster, the girl as the light shines around her making the audience draw attention closer to her characterises. The way this female is positioned makes her look more like art standing out her beauty which makes her even more intriguing.

The title is effective as it looks sharp and the light grey is engaging due to it being illuminating. The colour grey connotes mystery, which is successful for the poster as we are shown there is a murder involved so this film will be all about mysteries. The light grey gives off the feminine touch as dark greys are more masculine which is successful at aiming towards their target audience. Its adds light to the poster however is an unemotional colour therefore this being used with red again gives that difference between happiness/light and sadness and loneliness. The actual name of the title ‘perfume’ is intriguing and suits the genre. For example, it can infer that they are going to sniff the murderer out and find them. It also continues to attract the target audience as perfume is a feminine product. It can also mean the sweetness of something which links in with the roses, this makes the women come across much more sweet and victimised. The gap in the female’s body can connote the mystery of the murder, for example that gap won’t be filled until the murderer is found. We then have “Coming Soon” at the bottom in bigger font than the characters. This is effective as it implies to the audience to be aware for the release date and gives them warning for when it will be coming out.

At the top we have “based on the bestselling novel” This is efficacious as it may attract recent fans who like the authors books and as well as this shows him to be successful for him to achieve this award making more people vulnerable to buying this bestselling authors book.

Thursday 10 September 2015

Analysis of AS Production

This year I am proud of how much I have learnt and achieved, showing progression in my work. For example, when I first begun I had very limited knowledge on the technology we had to use such as Adobe Premier Elements and Photoshop, but after watching YouTube videos and researching about how to use these it allowed me to gain a stronger understanding for our opening two minutes. This was effective as through this it allowed me to produce a high quality trailer by adding transitions, cutting scenes to make seamless movements and adding audio in the background providing tension. As well as this I learnt new terms and put them in practice when analysing YouTube trailers, learning about the film industry and learning new camera techniques.

Even though I have gained a better understanding on many things this year, I still have a lot to learn next year to progress. For example, in A2 when producing our second trailer there is a lot that we can do to make it more advanced to the one we have made this year. Firstly, we will plan our trailer earlier as in this case we filmed it last minute which meant that when we looked over our trailer and we want to re film our ending we had no time to do this due to the deadline. Secondly, I would like to get more involved with the editing of the trailer. I done a lot to participate in the trailer but as we worked in a group of three all of us limited certain knowledge as we all done individual tasks. Next year I can achieve this by working by myself. Our trailer was based on a horror genre so next year I would like to mix it up to a Romance. This would consist of following different codes and conventions which may be interesting to get a deeper research into, especially because it is my favourite genre! The four main focuses that is a bit part in our trailer consist of camera composition, mis-en-scene, editing and sound. Next year I could progress on all these areas which would improve the trailer significantly and could result in a higher grade. For example, for camera composition we could add more complicated shots and shots that are mainly used in that genre, shots such as match on action look effective but are simple once you edit it correctly and tidy. The mis-en-scene is always quite an easy convention to follow as you can take a variety of ideas from other trailers in your chosen genre. In our trailer this year sound caused many problems when trying to put over our trailer. For example, we had to match the sound exactly to our trailer to create that build up and suspense in the right areas. This was extremely time consuming as it was a tricky task but with a bit of help we as a group succeeded!

Besides all the stressful and tricky situations with the trailer and technology I found this a great experience and real achievement to make a high standard trailer, giving me an insight into what the media industry can be about!

Initial Idea

I am interested in making a marketing campaign for a film in the horror genre. Horror trailers traditionally follow the cliches of where there is a victim and antagonist. I believe our group can achieve this successfully due to our experience last year where I applied this into my opening analysis for my horror genre. This gave me an insight in what type of shots I will need to use. In horror trailers................. Horror genres have to be dramatic to have that suspense and tension, I believe this can be successful by having fast up paced editing, gradual build up of non-diegetic sound and shots that fade in and out of black which have become very conventional for horror trailers to use. As well as this a main eye catching feature for a film with thriller/action is a logo, for example Batman's is a Bat and Spiders mans is a web therefore I would like to incorporate this for our trailer to make it look more advanced and professional. Due to creating a successful horror opening two minutes last year I knew I really enjoyed this type of genre and I wanted to incorporate that mysterious and eerier atmosphere therefore by making it a thriller I can do this but still do something completely different,

Monday 7 September 2015

Romance

The Best of Me


The trailer begins with the non-diegetic sound of a piano that gives off a romantic atmosphere, during this time we get a medium shot of a young beautiful women in a backless dress smiling at this handsome boy, the boy looks up and then back down again implying that he is shy. We then get a close up of the female with an even bigger grin. From here we can tell that these two characters are the ones that are going to fall in love. The popularity of the female compared to the boy can be the reason why the boy was a bit shy, thinking that she was out of his league. When we see a two person shot where the female approaches the boy we see him coming out of him shell a bit. A shy boy in romantic films always makes the boy much more intriguing and more likeable to the audience where the females who are the target audience as they would feel soppier towards him, compared to a young cocky teenager. The girl who seems full of confidence says “you don’t know how to flirt do you?” inferring that she likes this boy. He replies “I guess not”, again being shy which is shown to be an adorable attribute of his. We then get an over the shoulder shot of the female saying “well what are you going to do about it?” this is different for a romance film as the women is taking the lead suggesting that she wants this boy to take her out. We get a close up of the boy grinning. We cut to a title which shows it is made by the producers of The Notebook, this is successful as it is a popular romantic film that many people adore and love due to the twisted but amazing storyline therefore fans would be interested in watching this.

As we cut to a low key lighting shot of the 2 character outside the house a romantic song is added to give the audience that amorous atmosphere. We get a medium shot of the boy walking towards this female holding a rose, this is effective as a rose connotes love and passion however the red. As we can see the boy is always underdressed compared to the female, this can imply that he is not as rich or in as higher class compared to her. His one hand in his pocket implies that he is nervous and hasn’t ever done this before and due to him not being as upper class he has never been taught how to act/behave around a girl which the audience may find sweet. This could also be the result of the trailer basing the girl to take the lead as it suits her role and character much more because of her background. We cut from a two shots of the characters spending time together and from these shots we can see their connection and love for each other. An interesting shot is of them sitting on a roof and kissing in the rain. This follows the codes and conventions of a romance as it is typical for a couple to kiss in pouring rain as it makes the scene much more passionate giving the audience that thrill.

The audience are then introduced to the heart breaking storyline where the problems start. You have the rich dad who tries to buy off the son to protect his loving daughter. We get a two person shot of the dad dressed in a suit behind his bar surrounded by expensive drinks to imply he is a well of man. Then we get a close up of the boy looking angry and humiliated by him being underestimated just because of his background. From this we can imply the boy has had troubles in the past therefore has the temper on him. We have the couple lying on a floor under the blanket with the fire behind them. This fire connotes warmth and light in the relationship. However, when the boy says “if this was the last time you ever saw me what would you say to me?” And from there we get a medium shot of the young girl crying her heart out into her grandad’s arms, lost and confused without him. This would start to add enigmas to what would have happened for him to leave.

20 years later the 2 characters meet again, the trailer is successful at enhancing this moment and showing it to be the most powerful moment between them. As we get a close up of each of the characters when they meet we see a flashback of the close-ups of when they first met as teenagers. This is effective as it warms the audience and makes them feel heartbroken with the amount of years that they missed together. We get a long shot of them running into the lake, screaming and having fun leading to a medium shot of them kissing with the sun reflecting from the lake giving them summer. This moment is effective as it shows their love is so deep that even after 20 years they can forgive the past and start over again.



The final shot is the young couple sitting on a chair, with the sun setting, looking over the lake with the title “THE BEST OF ME” as we end with the final piano note.

Thursday 3 September 2015

Romance

The Age of Adaline


This trailer begins with a long shot of a friendly neighbourhood, in this shot we see a boy riding a bike down the street with a fresh sky. We hear the diegetic sound of birds tweeting and the non-diegetic sound of high pitched, music that is peaceful. This is successful as straight away we can infer that the genre is romance. The next shot is a close up of a young female, the close up shot is effective as the audience are gazed by her beauty. She wears bright red lipstick, with her hair perfectly permed and her blue eyes which sparkle in this shot. This relates to the theme of a romance to have a beautiful young woman; in contradiction to the music her sweet and innocent appearance perfectly matches. However, as the police officer states she is 45 the audience starts to get curious. Again, the trailer follows the codes and conventions of a romance as we are introduced to a voice over which narrates the story of this character Adaline. We get a medium shot of Adeline and her husband at their wedding, cutting to another shot of them looking at their baby as they begin a family creating a heart-warming atmosphere.

We then get a medium shot of her driving through a dark forest and then a close up of her looking worried trying to see through the snow, we hear the gust of strong winds going by; then the high upbeat music stops as we see her skid into a gate. As the voice over says “Adelaline’s life would change forever” we hear a ticking sound of a clock, which relates to the fact that she doesn’t age due to time for her stopping. We get a low angle shot of her car falling down in the lake, we hear the waves of the river, the audience are shocked due to the shots juxtaposing from a peaceful, happy atmosphere to a dark and frightening one. However, we see a fast glimpse of lighting struck and then a medium shot of light flickering out from the lake. As the voice over says “magical” there is a close up of Adelaline rising from the water. The fiction of this film makes it more suitable for the romance genre.

The music becomes up beat again, but this time more tense due to the speed. We see a close up of her looking at herself in a photo, she stares and smiles at it fondly, like it was a memory she had many years ago however, she looks exactly the same. This all makes the audience very curious as this loves story is different from others due to the twist that she never ages. Most people would expect to never age is a good thing, but Adaline shows the dark and negative side to not aging that will touch the audience.

We get a close up of her in the car telling her daughter that she will always be her mother no matter what as tears fall down her face, we cut to an over the shoulder shot of her daughter who is a grey haired old lady. Adaline rests her hand on the back of her head for support as we can see the misery and hurt between them both. This is successful as it is unusual and still has that heart-warming touch by the fact she had to leave her to get a new identity, as she was trapped in this secret which no one could understand. From this the audience would feel sorry for Adaline and try to understand the pain she is going through.

An old man tells her that she looks like an old friend he use to know, the trailer then shows flashbacks of them 2 together. We get a close up of the young good looking boy looing down at this beautiful girl. From his glare to hers we can tell that they were in love, his background is filled with light blue sky and white clouds which can connote the brightness he is feeling. We get a panning view of the forest they are in, with the calm lake and deep green trees surrounding them this type of setting is a stereotype for where romances are set.

The music starts the sped up and we fade in and out from titles, these titles are powerful due to the sudden bang of the white screen shining through with titles such as ‘time stops for love’. We see her fall in love with a complete new man and the audience can understand that there are going to be complications again, curious to know if this is what happened to the previous man she got married too and if this one will be different. We get a medium shot of them taking a stroll through the park, again following codes and conventions of a romance setting. As well as where the boy plays that perfect gentleman role as they fall deeply in love with a girl who always has a secret that they are afraid to tell.

As the music becomes more intense and the editing shots become much quicker, the audience are even more engaged than ever, falling in love with the characters and the moving story just like they are in it. We see her running through the forest, which we can connote as her trying to run away from her problems. With the dark night and the rain pouring down this makes the scene much more dramatic and dynamic. Suddenly, we cut to the title, the music is low pitched and it leaves a dramatic finish with the title zooming in and cutting to the finishing titles.

Romance

A walk to remember


In the beginning of the trailer we see a troubled boy who doesn’t care about his education and has a reputation to uphold in front of his ‘friends’. We are shown this through a medium shot of him crashing a car while all his friends cheer him on. This trailer follows the codes and conventions of a romance genre due to the diegetic sound of the voiceover that narrates the trailer and describes both the boy and the girl. In his scene the music is up paced with low key lighting which could represent him as quite a ‘bad boy’. Compared to the next shot which is the close up of the female gazing up into the night sky looking innocent and sweet. The mis-en-scene shows it is located in a school, which is successful for the genre as this is where many teenage loves occur and can also relate to the target audience. For example, teenage females as it can imply that this love story will happen to them which would draw them in. The non-diegetic sound added in when describing the female is a slow and gentle song, we see a medium shot of her in a long floral dress and knitted sweater. While being mocked by the boys friends we understand that the female is known as the ‘geek girl’ which again can relate to a certain audience in their teenage years as secondary school can be a difficult time therefore, watching this you may escape from reality. The next shots are interesting due to the close up of the girl ignoring the sarcasm of the mean comment and replying sweetly, ‘thank you’. But then we are shown a quick glimpse of a close up of the ‘bad boy’ looking up at the girl in quite a genuine and intriguing way. This is effective as we can connote that this boy may have a soft spot for her and implies to the audience that the romance is going to blossom between them 2. However, with her and him being opposites at school we can understand that there will be complications. This is effective as it will make the audience more engaged and curious to find out what happens next.

We get a two person shot of the boy gazing over at the girl and the girl gazing back, this is effective as with the voice over we know this is the start of the story already the audience start to feel warmth towards these characters. However, we then get a medium shot of him walking past her in the corridor, she looks at him but by her reaction we can see he does not look back. Here we start to see the complications erupting which would anticipate the audience to wonder what will happen.

With the slow paced music in the background, we see fade out editing shots of them holding hands and close ups of them smiling to the ground, the audience understand they are in love. The fade out transitions are successful due to it being gentile, correlating with the music. This is compared to an action film that would cut straight into a black screen to add that dramatic touch. Therefore again, this genre is clearly stated to be a romance by following the codes and conventions.

A long shot of the boy standing in front of a sunset and a calm lake with gentle music is a very different scene for him compared to how he was represented at the beginning of the trailer. This can imply to the audience that he is no longer a bad boy and the girl has changed him for the better. The calm river can reflect on the boy’s mood and the sun setting creates a romantic atmosphere. As the complications are shown through the story the music is still slow but much louder and the editing becomes a bit faster when changing from shots. This is effective as this is where the drama is happening therefore fast paced editing and louder music helps the audience feel the emotion. A medium shot of surroundings are shown with the title ‘love is a leap of faith’ , the blue sky, lake and birds flying across the sky helps set that romance and relates well with the title.

The end shot is a close up of the boy and girl kissing, this is effective as it creates a warm feeling and the soft side of the boy creates likeable attribute for the audience.

Wednesday 2 September 2015

Target Audience for Romance

Target Audience for Romance

Age - The age that romantic films are mainly directed at tend to be 13-70 or even older in certain cases, such as a middle aged woman who is lonely and can relate. This could be because of the lighthearted nature of this genre and the fact that these films experience the prince charming, heartbreak scenario.

Gender- Romantic films are mostly aimed at women/teenage girls. This is due to the soppy cliches involved and stereotypical views that love films would make boys want to be sick. Young teenage girls are a very popular audience due to them wanting to grow up so fast and weirdly wanting to experience this prince charming situation, but understand that their hearts may have to get broken a few times before they meet the right one. Girls can relate to this genre more as they show more emotion and have more interests in light-hearted films like this that make them cry. They could also be influenced by friends, for example a big group of girls crying over love films with ice cream at a sleepover actually happens!

Interests - I find that the mains interests in romance film is the emotions you feel. It is 100% a roller coaster of feelings. This is due to typically two young lovers who are made for each other are somehow kept apart because of certain obstacles, e.g. class, differences, parents. However, at the end there is mostly a happy ending which makes the audience feel satisfied with the film and gives them hope that love is true. Also there are many types of romance such as comedy romance, proper romance, thriller romance and those romantic films that make you cry for hours.



As you can see the main audience of this film is people aged from 45+ as 33% watched this movie. This could connote ad link with what I said about age, so them being single woman who need some sort of reassurance to find love. However, 15-44 was still a popular audience. Any age under this wasn't a popular audience, this is because the film was a 12+ limited the range.

The most popular gender is women, 67% leaving the male with 33%. This 33% could be due to the girlfriends bringing their boyfriends a long for a romantic date.

Codes, conventions and cliches of a Romance

Codes and conventions of an romance genre: 

  • Aimed at female audience as they can relate more and express emotions 
  • 12 – 15 certificate to maximise the audience 
  • A typical romance genre would include sexuality, status, gender and relationships. 
  • Narrative: falling in love, dating, kissing 
  • Often a voiceover is used to introduce the love theme 
  • Main characters are introduced – attractive female and male 
  • The setting is normally in an urban environment, a beach, a school etc, places where a chance encounter would happen. 
  • When a romance film opens, it is likely that much of the setting will be shown to the audience from the use of establishing shots and wide shots showing characters and much of the setting and area behind them. 

Cliches:


  • Boy meets girl, boy loses girl, boy finds girl 
  • Female lead ends up with wrong boy 
  • Prince Charming exists - unrealistic features 
  • Bride/groom get ditched at altar 
  • Pushy but lovable mother 
  • Male lead has a best friend that is a lovable slob 
  • Misfortunes can bring people together e.g. car crashes, sudden divorce 
  • Major scene at airport or taxicab where boy realises he loves the girl and tries not to lose her 
  • Faithful sidekick who secretly worships the male lead from afar 
  • The fat, mouthy but supportive girlfriend